Event Details

St Brides Library
14 Bride Lane,
London EC4Y 8EQ

27th February 2020 from 7:00pm

Tina Touli is a creative director, graphic communication designer, maker, speaker and educator. She currently runs her own London based multidisciplinary studio, and teaches at Central Saint Martins, University of the Arts London. She works in a great variety of design fields, including print and digital design, with different clients, such as Adobe, Dell, HP, Ciroc Vodka, Fiorucci, Tate, Converse, Kappa and Movement Festival. She had the honour to be selected by Print Magazine as one of the 15 best young designers in the world, aged under 30 (2017). Her work has been featured in Communication Arts magazine, Computer Arts magazine, Digital Arts magazine and Creative Review blog among others and design publications such as “Design{h}ers” by Viction:ary. She has been invited to present her work in various events and conferences all over the world, as for example at the Adobe Live Stream, FITC Amsterdam and the Bump Festival.

Reality VS imagination
Nowadays more and more creatives tend to follow the same processes, starting and finishing their projects on their computer. We try to find inspiration from other professionals, a convenient source that often leads us to an infinite loop.

How about stop scrolling for a minute? Why limiting creativity and imagination in the reality as it is? How about exploring and interacting with our immediate surroundings?

Different creative processes can lead to unique outcomes. Technology offers us all these exciting tools but the physical world can also do so many amazing things and provide with limitless inspiration. Anything around us that can stimulate any of our senses can be inspirational and an “object” for investigation once we reimagine it. Creativity can be everywhere. A hole on a t-shirt, a wrong print, the foil paper that we wrap our food, even the notebook that we sketch out our ideas as an object itself. There is so much inspiration on the physical world that we tend to ignore.

It is up to us to choose whether we want to hide ourselves behind the computer monitor, or reimagine our reality and discover unexplored areas of design.